For this spec project, I developed a full 360° creative campaign for Drippy, an ethical-luxury olive oil brand redefining how we experience everyday essentials. The concept blends high-end beauty aesthetics with Mediterranean heritage, positioning olive oil as a desirable lifestyle object.

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As Art Director, I built the visual identity from the ground up  (from the hourglass-inspired bottle design to the gold brand accents. The campaign extends beyond digital, with a complete offline activation strategy, including influencer-facing “Gold Club” experiences, collectible limited-edition bottles, and immersive event concepts inspired by luxury skincare launches.

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This project demonstrates my approach to brand storytelling, shaping not just how a product looks, but how it feels, behaves, and lives in culture.