For The Micu, I shaped an art direction that celebrates feminine strength through softness, craft, and presence. The brand’s handmade crochet pieces by Sara Bisbe carry a raw, intimate energy, so the visual concept centered on freeing that power into the open.

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I worked with natural light, open skies, and grounded poses to highlight the body as a source of confidence and creativity. The styling and composition amplify the textures of the crochet, while the atmosphere stays warm, airy, and unapologetically feminine.

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The result is a visual story where craftsmanship meets empowerment. A tribute to women who create, express, and take up space with intention and beauty.

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Brand and talent - Sara Bisbe

Art director asistant - Luca Roma

Styled and mua - me and Luca Roma